Good news for all the Physiotherapists, Osteopaths, Chiropractors and Podiatrists and any other physical therapists out there. –
Easter is almost upon us and the BBC weather app on my phone tells me it is going to be warm and sunny – at last!!!
There is nothing like a bit of sun and a bank holiday to ensure we start to get active – gardening, walking, canoeing – everyone will be busy this weekend and that means they will be suffering on Tuesday. Which means in turn that it will be busy for you guys.
Here at RTR HQ we are preparing for a rush of calls next Tuesday morning, so you can be sure we will be ready to pick up your calls and book appointments for your clients.
Physical therapies are surprisingly seasonal. We keep records of the numbers of calls in each month in total that we deal with for all our clients added together (in a file called “how busy?”). It’s a measure of how our business has grown but it also shows a very definite peak in early summer every year. If you are a therapist and want to know the best time to book your own holiday – February or November.
On a day by day basis we aim to have enough staff in all the time (obviously), which we can only do by looking at our history. I don’t think anyone would be too surprised to know that Monday morning is the busiest time from 9.30 to 11.00. (I find myself calling insurance companies or similar on a Monday and then wonder why I am held in a queue!), and Thursday afternoon is traditionally busy.
We have found that some therapies have a slightly different pattern. Ultrasound clinics and Audiology have a lower peak in calls on Friday and Saturday. Talking therapies get a peak on Friday too.
Despite the peaks and troughs, successful clinics have a steady stream of clients calling in and you need to capture that call. Which is where we help you. We have been picking up calls and booking appointments for Physiotherapists, Osteopaths, Chiropractors, Podiatrists, Acupuncture, Nutritionist, Audiology and Talking Therapies since 2006.